iCandy is a British luxury stroller brand that has earned a reputation for blending style, innovation, and high-quality craftsmanship. Established nearly 90 years ago, the company began in the fashion and manufacturing industry, led by the Appel family, who still run the business today. iCandy prides itself on its "Best of British" craftsmanship and attention to detail, which is why their strollers are not just functional but also a fashion statement for modern parents.
The brand is known for premium products like the iCandy Peach and Orange strollers, which are often described as the “Rolls Royce of strollers.” These strollers offer versatility with multi-functional designs, including the ability to convert from single to double strollers, making them perfect for growing families. Their luxury models come with features like one-handed folding, advanced suspension, and the use of high-end materials, which appeal to both practicality and style-conscious buyers.
Se the amazing review from Eli at magic Beans from the main trade show in Cologne 2024
iCandy has also gained significant celebrity and royal endorsements. Royals like Zara Tindall and Meghan Markle have chosen iCandy for their children. Zara Tindall, for example, opted for a stroller from iCandy’s collaboration with Range Rover, while Meghan Markle selected the brand for its blend of elegance and modern practicality. Other famous names, such as Victoria Beckham, Bradley Cooper, and Sir Richard Branson, have also been spotted with iCandy strollers.
In terms of market reach, iCandy strollers are popular in the UK, Europe, and have expanded into the U.S. and Australia, offering products through a network of stockists and their official online store. The brand’s strong global presence, along with its royal endorsements and multiple Queen’s Awards for Enterprise and Innovation, has cemented its position as a leader in the luxury stroller market.
iCandy has evolved into a globally recognized brand in the luxury stroller market, known for its blend of British craftsmanship, innovative design, and celebrity endorsements. From its roots in London, where it started nearly 90 years ago, iCandy has steadily grown its international presence, expanding into key markets in Europe, Australia, and more recently, the United States.
One of the major drivers behind iCandy's global success is the brand's dedication to repeat customers. Parents who choose iCandy for their first child often return as their families grow, thanks to the brand’s flexible stroller designs that adapt from single to double configurations.
The Peach and Orange models are particularly popular because they cater to growing families with features like built-in ride-on boards for older siblings and seamless conversions between stroller setups.
iCandy’s move into the U.S. market is a significant milestone. Previously available mostly in Europe, their products are now sold online in the U.S. through their dedicated site - icandyworldusa.com
This allows American customers to access the same luxurious strollers that have earned praise from British royals and global celebrities. iCandys products will soon be available in local U.S. stores. Be sure to ask your local stockist to see if they are ne of our selected stockists.
By maintaining a focus on quality, style, and family-focused functionality, iCandy continues to cultivate a loyal customer base worldwide, and its entrance into the U.S. market is poised to further strengthen its global standing.